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Author
Publisher
Pearson Education [distributor]
Pub. Date
2009
Physical Desc
1 online resource (xvi, 271 pages)
Language
English
Description
Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You'll learn how to: - identify the business objectives for your online community - develop...
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