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Author
Publisher
McGraw-Hill
Pub. Date
2012
Physical Desc
1 online resource (xxviii, 276 pages)
Language
English
Description
Conquer the unique challenges of driving social media success within a large company From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to large organizations. The Social Media...
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