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Author
Publisher
HighBridge Audio
Pub. Date
2009
Physical Desc
1 online resource (1 audio file)
Language
English
Description
The definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't.
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