Catalog Search Results
Author
Publisher
Que
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Easy, clear, readable, and focused on what you want to do. Step-by-step instructions for the tasks you care about most Large, full-color, close-up photos show you exactly what to do Common-sense help whenever you run into problems using the Facebook app and website Tips and notes to help you connect with family and friends The full-color, step-by-step tasks-in legible print-walk you through sharing posts, photos, and videos on Facebook. Whether you...
Author
Series
Visit from the Goon Squad volume 2
Pub. Date
2022.
Language
English
Description
"Bix is 40, with four kids, restless, desperate for a new idea, when he stumbles into a conversation group, mostly Columbia professors, one of whom is experimenting with downloading or "externalizing" memory. It's 2010. Within a decade, Bix's new technology, "Own Your Unconscious" -- that allows you access to every memory you've ever had, and to share every memory in exchange for access to the memories of others -- has seduced multitudes. But not...
Author
Pub. Date
2022.
Language
English
Description
The gripping and galling inside story of how Facebook, Twitter, YouTube, and other social networks preyed on psychological frailties to create the algorithms that drive everyday users to extreme opinions and, increasingly, extreme actions. The companies' founding tenets, combined with a blinkered focus on maximizing engagement, have led to a destabilized world for everyone. -- adapted from jacket
Author
Publisher
Que
Language
English
Formats
Description
"Learn how to get the most out of social media! We've identified the essential skills you need to stay connected with the people you care about; reconnect with old friends and classmates; and share your life with loved ones near and far. Our crystal-clear instructions respect your smarts but never assume you're an expert. Big, colorful photos on nearly every page make this book incredibly easy to read and use!"--
Author
Pub. Date
2021.
Language
English
Description
Elevated to prominence for her social-media posts, a woman begins suffering from existential anxieties while learning the languages, customs and fears of her fans throughout the world, before an urgent text from home transforms her virtual perspectives.
Author
Publisher
MIT Sloan Management Review
Pub. Date
2013.
Edition
1st edition.
Physical Desc
1 online resource (7 p.)
Language
English
Description
Social technologies are becoming more important to business, according to a survey conducted by MIT Sloan Management Review and Deloitte. However, the adoption of social technologies often means changing the way people work, and that means executives need to invest time and effort in explaining the purpose and value of using the new tools, as well as providing the necessary financial and organizational supports to sustain these work flow changes over...
7) Talent 3.0
Author
Publisher
LID Editorial
Pub. Date
2017.
Edition
1st edition
Physical Desc
1 online resource (208 pages)
Language
English
Description
How companies can hire the best talent via the web and social networks. Despite current economic uncertainties, many companies are still recruiting, and of course competing to find the best talent. In the digital age, finding the right talent in general, and from social networks in particular, is becoming increasingly important. In the US, 92% of recruitment today has some form of web involvement. This book examines what the key success factors are...
Author
Publisher
MIT Sloan Management Review
Pub. Date
2012.
Edition
1st edition.
Physical Desc
1 online resource (7 p.)
Language
English
Description
With the growth of social media, influencing consumer preferences and purchase decisions through online social networks and word of mouth is an increasingly important part of every marketer's job. Companies such as Geico, Dell and eBay are adapting the traditional "one-way" advertising message and using it as a stepping-stone to begin a two-way dialogue with consumers via social media. Marketers know that theoretically, social media should be a powerful...
Publisher
IBM Press
Pub. Date
2014
Physical Desc
1 online resource
Language
English
Description
Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM was designed primarily for structured data. Today, crucial information is increasingly captured in unstructured, transactional, and social formats: from tweets and Facebook posts to call center transcripts. Even with tools like Hadoop, extracting...
Author
Publisher
Routledge
Pub. Date
2005.
Edition
1st edition
Physical Desc
1 online resource (336 pages)
Language
English
Description
Addressing a multitude of questions and issues surrounding how we use the media, Media Effects and Beyond represents the results of an international research programme into the use and effects of television, video and music. Seeing the viewer not simply as passive object but as a very active subject, the contributors engage with every aspect of children's, adolescents' and families' use of the media - its character, causes and consequences. Topics...
Author
Series
Language
English
Description
Coming home from work at three a.m., twenty-three-year-old April May stumbles across a giant sculpture. Delighted by its appearance and craftsmanship -- like a ten-foot-tall Transformer wearing a suit of samurai armor -- April and her friend Andy make a video with it, which Andy uploads to YouTube. The next day April wakes up to a viral video and a new life. News quickly spreads that there are "Carls" in dozens of cities around the world -- everywhere...
Author
Language
English
Description
Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you'll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas...
Author
Publisher
MIT Sloan Management Review
Pub. Date
2016.
Edition
1st edition.
Physical Desc
1 online resource (8 pages)
Language
English
Description
In today's world, the traditional news media do not always control how crises unfold. Executives may face stakeholder communities that control their own sources of information and their own media and have their own ideas about how companies should resolve crises. These stakeholder groups wield considerable power to influence other stakeholders, organizations, and the public, and executives who ignore them do so at their own peril. On more than one...
Author
Publisher
MIT Sloan Management Review
Pub. Date
2015.
Edition
1st edition.
Physical Desc
1 online resource (4 pages)
Language
English
Description
Relying on the familiar clichés - "doing well by doing good," finding "win-win solutions" and being a "good corporate citizen"--Accomplishes little in the bigger scheme of things. In fact, these platitudes sometimes encourage corporate social irresponsibility.
Author
Publisher
MIT Sloan Management Review
Pub. Date
2012.
Edition
1st edition.
Physical Desc
1 online resource (9 pages)
Language
English
Description
In this article, the authors show that although the use of social media can be an extremely valuable way to enrich a company's culture and enhance its productivity, it isn't a sure thing. Based on a survey of 1,060 executives about their experience with social media and a number of indepth qualitative case studies, the authors argue that the main reason some social media initiatives fail to bring benefits to companies is because the initiatives don't...
Author
Publisher
Routledge
Pub. Date
2013
Physical Desc
1 online resource
Language
English
Description
In the context of ever-increasing globalization, transnational systems of support have emerged in response to the needs of transnational families, labour forces, and the communities within which they are located. This volume will be the first to systematically address transnational support research from a theoretical and empirical perspective, making the concept of transnationality part of the core knowledge structure of social work.
Author
Publisher
McGraw-Hill Education
Pub. Date
©2013
Physical Desc
1 online resource : illustrations
Language
English
Description
Identifying easily replicable marketing strategies of top brands such as Dell; Ford; Patagonia; and Red Bull; as well as top stars like Lady Gaga; Taylor Swift; and Johnny Cash; this book shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand. --
Author
Publisher
Que
Pub. Date
2010
Physical Desc
1 online resource
Language
English
Description
The power of recruiting people with Social Media! Social Media is not only an effective marketing tool to get candidates and customers onboard but also a tool to help decrease costs on communication, interaction, knowledge management/transfer inside a company and externally with suppliers and customers.
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