Social media is having a monumental impact on the world's economy. What does this mean for your business? Coiné and Babbitt give you the tools and information you need to survive-- and thrive-- in a business climate in which customers hold all the cards. They reveal how to avoid the dangers of insincerity, and teach you how to objectively assess the fitness of your company's current culture and social presence.

Harness the Power of Social Networking to Promote Innovation and Drive Growth A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of powerful case studies and compelling business scenarios Secrets for avoiding costly mistakes that can cripple a social networking initiative Millions of people use social networking sites, and companies are increasingly turning to social networking to build...

"This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (ISBN: 9780137154357) by Juliette Powell. Amplified response, accelerated feedback loops: the enormous, shocking power of social networks to shape dialogue and transform your image"--Resource description page.

"This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (ISBN: 9780137154357) by Juliette Powell. Profiling the world of social networks: what you need to know about the leaders, and the important newcomers you may not have discovered yet"--Resource description page.

In The Developer's Guide to Social Programming , Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading platforms: Facebook, OpenSocial, and Twitter. Hawker identifies the characteristics of superior, highly engaging social media applications, and shows how to use the Facebook platform, Google...

Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. E 2.0 takes full benefit of social networking, including blogs, discussion boards, mashups, and all that is sharable and combinable. Examining organizations and their social activities, Enterprise 2.0: Social N.

How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect of doing business successfully. But if you're only talking to your associates, you're missing out on half the story and leaving money on the table. Start with "Hello" reveals how the most successful businesspeople and leaders share an overlooked and underappreciated talent--the ability to engage and communicate...

Networking is the art of building and maintaining connections for shared positive outcomes. This field guide begins by politely examining, and then shattering to pieces, traditional networking truisms.

"Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase...