Catalog Search Results
1) The hacking of the American mind: the science behind the corporate takeover of our bodies and brains
Author
Language
English
Description
"We all know that we can't put down our sodas or our cell phones. But what if these cravings are engineered--by design? And what if these desires actually cause damage--not just to ourselves, but to our families, our friends, and our entire society? While researching the toxic impact of sugar on our health for his New York Times best seller Fat Chance, Robert Lustig made a discovery that reaches beyond the politics of food. Our seemingly innocent...
Author
Language
English
Formats
Description
"Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to renewing engagements. In this book, you'll examine how to define success for your customer,...
Author
Pub. Date
[2011]
Language
English
Formats
Description
"Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like...
4) Mapowanie wrażeń: kreowanie wartości przy pomocy ścieżek klienta, schematów usług i diagramów
Author
Language
Polish
Description
Rozczarowany klient, który doświadczył negatywnych wrażeń podczas korzystania z produktu, następnym razem wybierze inną ofertę. To zrozumiała reakcja. Z punktu widzenia dostawcy produktu istotniejsze są przyczyny tych negatywnych wrażeń. Okazuje się, że problem ten często wymyka się świadomości osób odpowiedzialnych za produkt. Tymczasem uchwycenie wrażeń klientów za pomocą ich zarejestrowanych zachowań...
Author
Publisher
Wiley
Pub. Date
[2022]
Physical Desc
1 online resource
Language
English
Description
"What's Your Game Plan? Professional success often conceals a gnawing conflict at one's core--a vague but undeniable sense of lack, that something is askew, off-kilter, or out of place. Even as you pile up accomplishments and accolades, and ascend through the hierarchy of your field, a lingering question resonates in your mind like a ticking clock, or like the steady drip-drip-drip of a faucet as you lay awake in the still of the night: is this really...
Author
Language
English
Formats
Description
A philosopher/mechanic's wise (and sometimes funny) look at the challenges and pleasures of working with one's hands
“This is a deep exploration of craftsmanship by someone with real, hands-on knowledge. The book is also quirky, surprising, and sometimes quite moving.” —Richard Sennett, author of The Craftsman
Called “the sleeper hit of the publishing season” by The Boston Globe,...
“This is a deep exploration of craftsmanship by someone with real, hands-on knowledge. The book is also quirky, surprising, and sometimes quite moving.” —Richard Sennett, author of The Craftsman
Called “the sleeper hit of the publishing season” by The Boston Globe,...
Author
Language
English
Formats
Description
""Why don't you just quit?" If you're unfulfilled by your job, you've likely been asked this question before. But the truth is, it's not always necessary or even advisable to make a career change in order to enjoy work more. For those who can't reasonably leave a stable position right now and for anyone who wants to feel happier at work Don't Call It Quits is essential reading"--
Author
Language
English
Description
Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's Who Stole My Customer?? is the world's definitive guide to rebuilding customer loyalty: must-reading in C-Suites and top business schools worldwide. That's no surprise: for decades, Thompson has been the go-to expert for CxOs seeking to optimize their customer growth and retention strategies. Now, in this extensively...
Author
Language
English
Formats
Description
Using his own experience, research, and demonstrated results from the leadership development program that he developed while helping transform Raymour & Flanigan from a small regional company to a billion-dollar furniture retail giant, the author outlines the specific steps that let you discover and unlock the latent energy in your team.
Author
Language
English
Formats
Description
"Leadership strategies grounded in reality and focused on results Recent polls show that 71% of workers think about quitting their jobs every day. That number would be shocking-if people actually were quitting. Worse, they go to work, punching time clocks and collecting pay checks, while completely checked out emotionally. In Reality-Based Leadership, expert Fast Company blogger Cy Wakeman reveals how to be the kind of leader who changes the way people...
Author
Publisher
Pearson
Pub. Date
2005.
Edition
1st edition.
Physical Desc
1 online resource (272 pages)
Language
English
Description
World-renowned speaker and executive Lawler Kang will show how to build a career one can be madly passionate about and create, actualize, and monetize a niche only you can dominate! Kang draws on the profound human stories of those who have followed their passions to achieve great things and live on their own terms. He then presents a unique Process of the Five Ps TM : a start-to-finish blueprint for realizing your dreams, one step at a time. Learn...
Author
Publisher
LID Editorial
Pub. Date
2008
Edition
1o ed.
Physical Desc
1 online resource (1 volume) : illustrations.
Language
English
Description
Trabajar sin sufrir es una puerta abierta al cambio para todos aquellos profesionales que se sientan atrapados en una tela de araña de la que se consideran incapaces de escapar, para los que sienten que su vida no les pertenece, se colapsan y llegan a desbordarse. No podemos vivir dejando que ciertas sensaciones como el fracaso, la impotencia o la injusticia guíen nuestra trayectoria y acaben conduciéndonos hacia la derrota y el pesimismo. Tenemos...
Author
Publisher
Pearson
Pub. Date
2019.
Edition
First edition.
Physical Desc
1 online resource (xxiv, 190 pages) : illustrations.
Language
English
Description
Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from 'big idea' and format development to customer engagement and retail futurology. He is also the author of Smart Retail 4e.
15) Marketing 3.0
Author
Publisher
LID Editorial
Pub. Date
2011
Edition
1o ed.
Physical Desc
1 online resource (1 volume) : illustrations.
Language
English
Description
La civilización humana puede dividirse en tres oleadas claramente diferenciadas: la era de la agricultura, la era industrial y la era de la información, donde la alta tecnología es clave. Ahora estamos entrando en una cuarta era orientada hacia la creatividad, la cultura y el entorno. El marketing se está moviendo en la misma dirección. Durante los últimos 60 años, el marketing ha pasado de estar centrado en el producto, dando lugar...
Author
Publisher
McGraw-Hill Education
Pub. Date
[2019]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
A "Highest Rated CEO" who has transformed his organization into a billion-dollar company and a "Top Place to Work" shows leaders how truly prioritizing employees isn't just good for employees--it's good for business. Imagine a company where everybody loves to work, where employees feel not just "satisfied" but truly cared for, respected, and energized. Think of the impact this would have on recruitment, retention, customer satisfaction, innovation,...
Author
Publisher
Libros de Cabecera
Pub. Date
2020.
Edition
1a edición.
Physical Desc
1 online resource
Language
Español
Description
¿A quién no le interesa que su empresa esté motivada? Solo las empresas motivadas consiguen metas exitosas. Práctica e inteligente, esta obra es imprescindible para todo empresario o directivo al que preocupe la motivación de su equipo humano. El Modelo de la empresa motivada es una verdadera lección de management. Comunicación, contratación, gestión de prioridades, recompensas, liderazgo, son algunos de los temas abordados por Jörg...
Author
Publisher
Prentice Hall Business
Pub. Date
©2010
Physical Desc
1 online resource (xix, 228 pages)
Language
English
Description
"Do you have a sane work-play balance? Had enough of your job and want to change your life? Here's how to do it" The Times Stuck in a job that's boring you to tears? Slogging away at a business that's never quite taken off? Still can't decide what you'd rather do? Well, it's time to change all that. We've reached a remarkable point in the history of work. With the right guidance, it's now possible for anyone to make a living from doing the things...
Author
Publisher
McGraw-Hill Education
Pub. Date
©2014
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It...
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