Catalog Search Results
1) The successful promoter: 100 surefire ideas for selling yourself, your product, your organization
Author
Publisher
H. Regnery Co
Pub. Date
[1976]
Physical Desc
viii, 223 pages ; 24 cm
Language
English
Author
Publisher
Wiley
Pub. Date
2019.
Edition
2nd edition.
Physical Desc
1 online resource (320 pages)
Language
English
Description
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom-is no longer effective. To be successful, businesses...
Author
Publisher
Financial Times Prentice Hall
Pub. Date
2007
Physical Desc
1 online resource (xvii, 225 pages) : illustrations
Language
English
Description
Everyone sells. Some people sell ideas, some sell services and some sell products. Whatever you sell, this book will help you do it better; and fell better while doing it. This resource aims to provide the reader with practical strategies for building customer trust, understanding customer needs and giving it to them. Table of contents: * I owe u - next generation sales strategies * How other people really see you * Understanding and changing your...
Author
Publisher
Wiley
Pub. Date
2020.
Edition
2nd edition.
Physical Desc
1 online resource (336 pages)
Language
English
Description
Don't let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell...
11) Start up marketing: an entrepreneur's guide to advertising, marketing, and promoting your business
Author
Publisher
Career Press
Pub. Date
[1996]
Physical Desc
287 pages ; 26 cm
Language
English
Author
Publisher
AMACOM
Pub. Date
2001.
Physical Desc
1 online resource (xix, 474 pages) : illustrations
Language
English
Description
Every firm's sales force combines the distinctive personalities of its members with the complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. And while underrepresented in most marketing texts, the success of the sales force is a major component in the overall success of most companies. The Complete Guide to Accelerating Sales Force Performance develops an effective, innovative framework for...
Author
Publisher
Routledge
Pub. Date
2018.
Edition
Second edition.
Physical Desc
1 online resource
Language
English
Description
In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover...
Author
Publisher
Wiley
Pub. Date
2017.
Physical Desc
1 online resource
Language
English
Description
"This book will not just tell the incredibly practical and extraordinarily simple story of River Pools and Spas, but it will also dissect how other companies of various industries have managed to find exceptional results applying these same principles, making it relatable to all industries, businesses, and entrepreneurs alike"--
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