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Author
Publisher
Pearson
Pub. Date
2011
Physical Desc
1 online resource (xii, 194 pages) : illustrations
Language
English
Description
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical...
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