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Author
Language
English
Description
Are you spending too much on R & amp;D? Too little? Is your innovation program successful? And how do you measure that success? Your company is spending millions on R & amp;D every year, but despite your best efforts, that R & amp;D isn't driving growth. If you're like 95% of firms, you aren't investing the right amount, and the productivity of your R & amp;D has fallen dramatically over the past several years. That's because there hasn't been a universal,...
Author
Publisher
McGraw-Hill Education
Pub. Date
[2017]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Includes the 7 misconceptions about innovation trends and how to avoid the ones that dont work; this book shows you how to use Research Quotient to determine which R & D investments are most likely to drive growth to better utilize the innovation tools youre already using. --
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