Catalog Search Results
Author
Publisher
AMACOM, American Management Association
Pub. Date
[2013]
Language
English
Formats
Description
"With more than 80 million in their ranks, the Millennials (aka Generation Y)--born between 1977 and 1995--are the largest generation in American history, outnumbering Generation X by far, and even the Baby Boomers by 1 million. Their direct buying power is estimated at $200 billion, and their indirect buying influence at least double that--and now their oldest members are entering their peak earning and spending years. It's time for anyone seeking...
2) Marketing to Gen Z: the rules for reaching this vast, and very different, generation of influencers
Author
Publisher
AMACOM
Pub. Date
[2018]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.
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