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Author
Publisher
Pearson Education Pub. as FTPress Delivers
Pub. Date
©2010
Physical Desc
1 online resource ([9] pages)
Language
English
Description
"This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process"--Resource description page
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