Catalog Search Results
Author
Publisher
Pearson
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
"Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively. Keeping in mind the developments in the subject area and necessary feedback from the users of this...
Author
Series
Publisher
Pearson
Pub. Date
[2014]
Physical Desc
1 online resource (1 volume) : illustrations.
Language
English
Description
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods * Marginal definitions reinforce critical concepts and...
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