Catalog Search Results
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2014]
Physical Desc
1 online resource
Language
English
Description
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road...
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