Twitter ist als Plattform zum Austausch privater Nachrichten groß geworden, doch die letzten Jahre haben gezeigt, dass der Microblogging-Dienst noch ganz andere Stärken hat: Immer wieder gibt es weltpolitische Ereignisse, die zunächst auf Twitter vermeldet werden, und auch Trends lassen sich hier gut beobachten. Darüber hinaus kommt Twitter häufig in beruflichen Zusammenhängen zum Einsatz - sei es zum direkten Austausch mit Kunden oder...

Von vielen sehnsüchtig erwartet: Die übersichtliche und umfassende Anleitung zu Google+ von der Autorin des Bestsellers „Das Facebook-Buch?, Annette Schwindt. Google+ ist so schnell durchgestartet wie keine andere Social Media-Plattform zuvor. Immer mehr Menschen tummeln sich in dem noch jungen sozialen Netzwerk und können dabei immer mehr von der Integration zentraler Google-Dienste wie der Suche profitieren. Wie das geht, erklärt Annette...

"Facebook isn't just for college kids anymore. Thousands of companies use the site for everything from project collaboration and advertising to filling--and finding--jobs. This Mini Missing Manual is aimed at professionals who want to use Facebook to help them in the work world. Whether you're looking for a gig or want to boost your company's sales, you'll find useful tips you can apply today"--Resource description page.

Twitter and other micro-messaging services are catching fire as people realize these lightweight applications can be powerful tools to communicate, connect, and learn. With its potent mix of simplicity, utility, mobility, and sheer human appeal, micro-messaging is poised to become a major communications platform. This new O'Reilly Radar report reveals:- Best practices for micro-messaging in business- Pitfalls to avoid in this instant, very public...

Easy, clear, readable, and focused on what you want to do. Step-by-step instructions for the tasks you care about most Large, full-color, close-up photos show you exactly what to do Common-sense help whenever you run into problems using the Facebook app and website Tips and notes to help you connect with family and friends The full-color, step-by-step tasks-in legible print-walk you through sharing posts, photos, and videos on Facebook. Whether you...

"Learn how to get the most out of social media! We've identified the essential skills you need to stay connected with the people you care about; reconnect with old friends and classmates; and share your life with loved ones near and far. Our crystal-clear instructions respect your smarts but never assume you're an expert. Big, colorful photos on nearly every page make this book incredibly easy to read and use!"--

Hauptbeschreibung Viele Firmen und Institutionen setzten Social-Media-Werkzeuge im Rahmen ihres Marketing-Portfolios ein, ohne Genaueres über deren Wirksamkeit zu wissen. Dieses Buch ermöglicht jedem im Marketing verantwortlich Tätigen, seine Social-Media-Aktivitäten zu bewerten, zu kontrollieren und zu optimieren. Dies bezieht sich sowohl auf Plattformen als auch auf konkrete Aktionen (z.B. Postings). Der Leser wird seine Effizienz und Genauigkeit...

Harness the Power of Social Networking to Promote Innovation and Drive Growth A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of powerful case studies and compelling business scenarios Secrets for avoiding costly mistakes that can cripple a social networking initiative Millions of people use social networking sites, and companies are increasingly turning to social networking to build...

Lots of people talk about community, but few know how to build it. To understand the history of internet communities, and be inspired to build your own, this is the book to read. - Mike Butcher, Editor-at-large, Tech Crunch Every start-up founder who goes through Y Combinator sees first-hand the power of being part of a community. Atherton's book provides a history of valuable insights for the next generation to build legendary communities upon. -...