Catalog Search Results
Author
Publisher
John Wiley & Sons Australia, Ltd
Pub. Date
2021.
Physical Desc
1 online resource (213 pages)
Language
English
Description
Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories,...
Author
Series
Language
English
Description
Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals.
Author
Publisher
Wharton School Pub
Pub. Date
2007
Physical Desc
1 online resource
Language
English
Description
"We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company's identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand your company's identity, and then take control of it and leverage it for long-term adaptation and success." "Drawing on real-life stories from the world's most prominent companies,...
Author
Publisher
Wiley
Pub. Date
©2008
Physical Desc
1 online resource (346 pages)
Language
English
Description
Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating,...
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