Digitales Produktmanagement wird immer komplexer, weil immer öfter unbekannte Variablen im Spiel sind. Produktmanager und Product Owner stehen vor der Herausforderung diesen komplexen Prozess zu steuern und zu begleiten. Das Autorenduo zeigt die Hintergründe und Probleme der Produktentwicklung auf und gibt mit einem Methoden- und Werkzeugkoffer praktische Hilfestellung.

How does a product manager successfully connect and align their team? By leveraging the CORE skills of product management: communication, organization, research, and execution. This infographic describes the core skills needed for a product manager to succeed at your organization.

In this lesson, Nate Walkingshaw, Martin Eriksson, and Richard Banfield discuss what product management is and why it's critical to maintaining a competitive advantage.

Although regularly introducing new products or services is the lifeblood of most industries, bringing them to market can be fraught with peril. Timing, cost, and quality all play important roles in a successful product launch and avoiding expensive- often in more than just dollars- recalls and redesigns. Quality Assurance: Applying Methodologies fo.

Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals.

Identifying the optimal prices for products was once a time-consuming process. That's changing as businesses start to take advantage of advances in machine learning, increases in computing speed, and greater availability of data.

Although science has discovered effective drugs for many of the diseases that afflict mankind, many human health problems remain untreatable. The search for novel therapeutic agents is always ongoing. This book will describe some of the diverse sources of natural products, such as terrestrial and marine environments; and will review how research has increased knowledge of biological systems and human disease, leading to the design of targeted asssays,...

Laying the groundwork for moving Product Management out of a supporting role; this book provides a solid; implementable framework that takes you step-by-step through a process that will transform your company in profound ways. --

"Leaders have to be strategists, negotiators, and visionaries. This collection of articles from MIT Sloan Management Review looks at the particular challenges of keeping an organization's vision on track across business units when there's dissent among the ranks and when momentum starts to flag."--Resource description page

"How can executives make themselves smarter about strategy? This collection of articles from MIT Sloan Management Review examines the ways managers can set themselves up to think more strategically, examine opportunities, and then sell their ideas to stakeholders."--Resource description page