Catalog Search Results
Author
Publisher
Wiley
Pub. Date
2021.
Edition
1st edition.
Physical Desc
1 online resource (272 pages)
Language
English
Description
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and...
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