Catalog Search Results
Author
Publisher
Wiley
Pub. Date
[2014]
Physical Desc
1 online resource
Language
English
Description
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource,...
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