Dr. Max Mckeown is the author of The Strategy Book, winner of the Commuter Read at the Chartered Management Institute Book of the Year 2013 and Amazon's Best Business Books of 2012. He is also author of The Innovation Book, Adaptability: The Art of Winning in an Age of Uncertainty, and four other books. He works as a strategic coach with Fortune 100 companies and is also a popular keynote speaker at conferences worldwide.

Plan to succeed as an entrepreneur--we show you how Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly...

Executives engaged in strategic planning tend to work with an implicit view of the future that is deeply embedded in their organization’s strategy as a set of unquestioned assumptions about the future business context. Leaders need to surface what the authors call ghost scenarios or risk implementing strategies that are ripe for disruption due to changes that planners haven’t recognized. The authors offer two case studies and suggest ways leaders...

Ralph Fernando is a business leader, consultant and writer. He draws together strategy, operations and technology experience earned on an international stage, where he focuses on value creation in private, public and voluntary organisations. Ralph recognises that the boundaries between functional disciplines are far blurrier in real life than many would have you believe, and that true agility lies in how they interact. He is driven by the need to...

"No pre-pandemic strategy is effective anymore. Alan Weiss has developed an original, new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries. Sentient Strategy is based on two modern dimensions: awareness of the environment in which the organization exists and has influence, and consciousness of the impact of actions being considered. The old SWOT (strengths,...

The Strategy Workout has been specially developed to be clear, simple, very easy to follow and highly effective. Our unique pre-workout test will help you identify your weak and strong points and the straightforward 10-step improvement plan will show you how you can quickly boost your skills.