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Author
Series
Publisher
McGraw-Hill
Pub. Date
[2015]
Physical Desc
1 online resource : illustrations
Language
English
Description
"Rather than view patients simply as sick people who need treatment, Cleveland Clinic sees them also as important stakeholders in the organization's success. Patients are customers--who desire, pay for, and deserve the best possible care and experience during what is often a challenging time in their lives. Featuring customer service case studies, as well as invaluable insight from C-level executives at top corporations in various industries, Service...
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