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Author
Publisher
Ascent Audio
Pub. Date
2023.
Edition
[First edition].
Physical Desc
1 online resource (1 audio file (8 hr., 55 min.))
Language
English
Description
Have you ever wondered what makes someone convincing or why some messages persuade when others do not? Have you ever struggled with how to create a persuasive message, story, or presentation? Do you want to understand how persuasion can be used to corrupt or to achieve dangerous ends? The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can...
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