Catalog Search Results
Author
Publisher
Made available through hoopla
Pub. Date
2007
Edition
Unabridged.
Physical Desc
1 online resource (1 audio file (10 hr., 30 min.))
Language
English
Description
Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations. Charles Lindbergh, for example,...
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