Catalog Search Results
Author
Publisher
AMACOM, American Management Association
Pub. Date
[2012]
Physical Desc
1 online resource
Language
English
Description
Great selling is invisible. Influence occurs at a level just below the buyer's awareness. That's important because today's buyer is savvy and all too familiar with traditional selling techniques. However, a few simple words-the right words-can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer. Some people, for example, want to hear about the money they'll save, while others respond to the...
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