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Author
Publisher
McGraw-Hill
Pub. Date
[2021]
Physical Desc
1 online resource (xxi, 201 pages)
Language
English
Description
"Ingenious strategies and tips for leveraging shameless propaganda for personal and social good Hype runs the world. Rarely in history have people been so susceptible to propaganda and manipulative messaging-and those who have perfected the art and science of hype are coming out on top. Imagine if you could generate and leverage hype with such mastery-only for good purposes, like legitimate business success. You can! In The Hype Handbook, marketing...
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