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Author
Publisher
Wiley
Pub. Date
[2022]
Physical Desc
1 online resource (xii, 236 pages) : illustrations (some color)
Language
English
Description
"This book offers the readers two essential insights. First, readers will discover the four Frictions that operate against their efforts to influence and innovate. They will come to understand the unexpected reasons why the ideas and initiatives they are most passionate about get rejected. Second, readers will learn how to both identify and disarm these forces of resistance. Even better, the reader will discover how to turn the forces of Friction...
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