Catalog Search Results
Author
Publisher
American Management Association
Pub. Date
2000
Physical Desc
1 online resource (xviii, 300 pages)
Language
English
Description
Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work.
Author
Publisher
AMACOM
Pub. Date
[2017]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
This book shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages.
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