Catalog Search Results
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2021]
Physical Desc
1 online resource (x, 243 pages) : illustrations
Language
English
Description
"Persuade draws on psychology, sociology, decision-making, body language, emotional intelligence, and other fields in order to explain why we do what we do, and then ultimately provides readers with an easy-to-use 4-step process for how to influence people. It is uniquely based on the combination of original research, scientific studies, real-world examples, and practical exercises -- making it a fun and easy read that is credible and highly impactful....
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