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Author
Publisher
Morgan Kaufmann Publishers
Pub. Date
©2003
Physical Desc
1 online resource (xxviii, 283 pages) : illustrations
Language
English
Description
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers. In this thought-provoking...
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