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Author
Publisher
Simon & Schuster
Pub. Date
2016.
Edition
First Simon & Schuster hardcover edition.
Physical Desc
xiii, 413 pages : illustrations ; 24 cm
Language
English
Description
The author examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
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