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Author
Language
English
Description
Directing and Producing for Television provides essential tools required to direct and produce effectively in a variety of settings. Ideal for students in television production courses, Directing and Producing for Television addresses critical production techniques for various formats, including multiple-camera panel productions, news and demonstration programs, as well as scripted and musical productions, documentaries, sports, commercials, and PSAs....
Author
Publisher
Elsevier
Pub. Date
©2005
Physical Desc
1 online resource (xiv, 235 pages) : illustrations
Language
English
Description
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate...
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