Catalog Search Results
Author
Publisher
MIT Sloan Management Review
Pub. Date
[2021]
Edition
[First edition].
Physical Desc
1 online resource (7 pages)
Language
English
Description
Mercedes-Benz's Startup Autobahn is an open corporate accelerator built on an open innovation platform that enabled the automaker to screen thousands of startups, execute more than 150 pilot projects, and implement 17 innovative solutions between 2016 and 2021. Mercedes's experience demonstrates how companies can leverage the open corporate accelerator model to more effectively integrate startups into the corporate R&D processes and accelerate their...
4) Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company
Author
Language
English
Description
"Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors'...
Author
Physical Desc
1 online resource
Language
English
Description
Starting a business? Don't sweat it! With all-new content and updates reflecting the latest laws, business climate, and startup considerations, Starting a Business All-In-One For Dummies, 2nd Edition, is the book you need if you & rsquo;re starting a business today. Inside, you & rsquo;ll find the most important practical advice you need to start any type of business from the ground up, distilled from 10 bestselling For Dummies business titles. Covering...
Author
Publisher
MIT Sloan Management Review
Pub. Date
2023.
Edition
[First edition].
Physical Desc
1 online resource (9 pages)
Language
English
Description
Only 16% of new corporate ventures succeed, mainly because there are few methodologies for reaching scale. The authors’ research shows that successful companies use scaling paths. Such paths require a clarity of ambition; an understanding of the assets needed to access customers, capabilities, and capacity; and a willingness to use a variety of techniques to assemble those assets into a coherent strategy for attaining scale. This article offers...
Author
Language
English
Formats
Description
"Williams, also known as The Business Healer, shows you how to transform your work life in a proven 7-step process that includes prioritizing dollar-producing activities while relegating non-dollar producing activities to your capable crew. You'll also learn how to take a dive deep into your own business to find out what's working and what's not, through the 8 Pillars of Success: mindset, activities, people, systems, tools, money, accountability,...
Author
Publisher
Wiley
Pub. Date
©2011
Physical Desc
1 online resource (xvi, 336 pages) : illustrations
Language
English
Description
The founders of TechStars, a mentorship-driven startup accelerator, have worked with entrepreneurs and companies over the past twenty-five years and have seen a number of the same issues come up again and again.
Author
Publisher
John Wiley and Sons, Inc
Pub. Date
2013.
Physical Desc
1 online resource
Language
English
Description
An authoritative guide to understanding and mastering the core issues and competencies involved in entrepreneurial success Where do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started and become self-sustaining? Based on studies of 80 companies, including 30 Sunday Times Fast Track Companies, and 20 highly successful US entrepreneurial...
Author
Publisher
Ascent Audio
Pub. Date
2021.
Edition
[First edition].
Physical Desc
1 online resource (1 audio file (5 hr.))
Language
English
Description
Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback. Becoming a great CEO requires training. For...
Author
Series
Publisher
Prentice Hall
Pub. Date
2011
Edition
2nd ed.
Physical Desc
1 online resource (xii, 225 pages).
Language
English
Description
The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success. Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green. You will learn how to:...
Author
Publisher
Dpunkt.verlag
Pub. Date
[2016]
Edition
1. Auflage.
Physical Desc
1 online resource (1 volume) : illustrations
Language
Deutsch
Description
Als Entrepreneur wird man geboren oder eben auch nicht - so lautet die weit verbreitete Meinung. Bill Aulet, Managing Director des Martin Trust Center für MIT Entrepreneurship, dachte vor 15 Jahren noch ähnlich. Inzwischen berät er weltweit Startups und Enterprise Unternehmen bei der systematischen Ausarbeitung von Geschäftsideen. Sein Credo: Auch innovative Geschäftsideen müssen kritisch geprüft und Schritt für Schritt entwickelt...
Author
Publisher
McGraw-Hill
Pub. Date
©2012
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Praise for Rules of the Hunt ""To say that Rules of the Hunt is one of the most unusual business books I've ever read or reviewed would be an understatement.""--Ivana Taylor, Editor, Small Business Trends ""I have never read a business book with so much wisdom--and so many useful ideas-on virtually every page. And all of it presented with no wasted words."" -Bob Bly, copywriter, consultant, and seminar leader "An easy but powerful read that's guaranteed...
Author
Series
Language
English
Description
The perfect resource for your journey to start a business Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers' needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical...
Author
Publisher
Ascent Audio
Pub. Date
2023.
Edition
[First edition].
Physical Desc
1 online resource (1 audio file (04 hr., 23 min.))
Language
English
Description
A refreshingly simple, accessible guide to getting started in business If you've ever dreamed of starting your own business, this book will give you the information, inspiration, and reassurance you need to get started. It encourages budding entrepreneurs to take the leap into the dark, while shining a bright light on the first six months of a successful start-up. It breaks down what appears to be an Everest-size challenge into a series of small hills...
Author
Publisher
Academic Press
Pub. Date
©2010
Physical Desc
1 online resource (xxvii, 562 pages) : illustrations
Language
English
Description
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies,...
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