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Author
Series
Publisher
Berrett-Koehler Pub
Pub. Date
Ã2010
Edition
2nd, rev. and expanded ed.
Physical Desc
1 online resource (xxvi, 228 pages) : illustrations.
Language
English
Description
"Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm--in which leaders "light a fire" under employees--actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone--not just select committees or working groups--enthusiastically committed to organizational transformation....
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