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Author
Publisher
Que
Pub. Date
©2012
Physical Desc
1 online resource (xviii, 201 pages) : illustrations
Language
English
Description
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It's not about social media. Or new (or old) media. It's about results-and there's only one way to get results. You must...
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