Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online.

Presenting case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded; this book will help you raise your brand above the existing noise on the social web. --

Discover powerful, proven ways to use YouTube to attract new clients and customers! You've probably watched video on YouTube or other user-generated video sites such as HowCast, Flickr, or DailyMotion. But did you know you can make money using these platforms? It's not easy, but if you follow the path I'll outline, you'll find that user-generated video is a real, viable way to grow revenues and build your business.

"From the "godfather of content marketing" this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach which includes everything from blogging to YouTube videos to social media is the core of most organizations'...

"Discover foursquare social marketing--and achieve powerful bottom-line results with less than an hour's work per week."--Resource description page.

Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process,...

"How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing - One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about."--Publisher....

Discover powerful, proven LinkedIn social networking techniques for attracting new clients and customers! What if you're not Apple or Nike? What if you're a CPA, interior designer, real estate agent, architect, consultant, or insurance agent? What if you don't have a huge marketing budget? Good news! A social media tool you're already familiar with, LinkedIn, can attract new clients and customers-and, if you use it right, it's much more powerful than...

Skills, facts, strategies, techniques...whatever it takes! FT Press's quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now! Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing it! When you think about it, the only truly important social media metric is good old return on investment (ROI). Everything else--traffic, comments, followers, leads--is just a stop...

Known as the founder of TOMS Shoes and as a contestant on The Amazing Race, Mycoskie uses his experience with TOMS, as well as interviews with leaders of non-profits and corporations, to convey valuable lessons about entrepreneurship, transparency of leadership, and living by one's values