Catalog Search Results
Author
Publisher
Pearson India Education Services
Pub. Date
[2018]
Edition
First impression.
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
Author
Publisher
Pearson
Pub. Date
2012.
Edition
1st edition.
Physical Desc
1 online resource (136 pages)
Language
English
Description
Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case studies on Ford, Godrej and HLL Life care. Specifically intended for management students and professionals in India, this casebook will help them connect to scenarios in their everyday lives and augment their participation in exciting and informed discussions. Divided into five themes-consumer behavior, product and brand management,...
Author
Publisher
AMACOM
Pub. Date
c2011.
Edition
4th ed.
Physical Desc
1 online resource
Language
English
Description
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
Publisher
John Wiley & Sons
Pub. Date
[2010]
Edition
Fifth edition.
Physical Desc
xvii, 358 pages : illustrations ; 26 cm
Language
English
Description
A guide to business school basics as well as newer topics in the MBA program covering eighteen courses, including information on accounting, economics, ethics, management, consumer behavior, and entrepreneurship.
Author
Publisher
CRC Press
Pub. Date
©2012
Physical Desc
1 online resource
Language
English
Description
Aligning business intelligence (BI) infrastructure with strategy processes not only improves your organization's ability to respond to change, but also adds significant value to your BI infrastructure and development investments. Until now, there has been a need for a comprehensive book on business analysis for BI that starts with a macro view and gradually narrows it down to real-world tips, templates, and discussion material BI analysts need to...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2014]
Physical Desc
1 online resource
Language
English
Description
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road...
Author
Publisher
Que
Language
English
Formats
Description
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It's ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2016]
Physical Desc
1 online resource
Language
English
Description
"Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges...
Publisher
Dorling Kindersley
Pub. Date
2014.
Edition
First American edition.
Physical Desc
352 pages : illustrations (chiefly color), portraits ; 25 cm
Language
English
Description
An innovative and accessible guide to business, management and commerce. Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy...
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