Catalog Search Results
Author
Series
Language
English
Formats
Description
In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not...
7) Product management in practice: a real-world guide to the key connective role of the 21st century
Author
Publisher
O'Reilly Media
Pub. Date
[2018]
Edition
First edition.
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Author
Publisher
O'Reilly Media
Pub. Date
[2018]
Edition
First edition.
Physical Desc
1 online resource (iii, 3 pages) : illustrations
Language
English
Description
In this lesson, Nate Walkingshaw, Martin Eriksson, and Richard Banfield discuss what product management is and why it's critical to maintaining a competitive advantage.
Author
Publisher
Pearson India Education Services
Pub. Date
[2018]
Edition
First impression.
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
Series
Publisher
LID
Pub. Date
2009
Physical Desc
1 online resource (1 volume) : illustrations.
Language
Español
Description
Marketing de bajo presupuesto for Rookies te enseña de una forma directa y amena los fundamentos que te permitirán convertirte en todo un experto en marketing con independencia de la magnitud de la empresa y del presupuesto disponible.
13) Marketing that works: how entrepreneurial marketing can add sustainable value to any sized company
Author
Language
English
Description
"Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors'...
Author
Publisher
[O'Reilly Media]
Pub. Date
[2018]
Physical Desc
1 online resource (1 volume)
Language
English
Description
This lesson focuses on strategies and approaches that will help guide you through the successful implementation of any practices, processes, and frameworks that could fall under the broad banner of "Agile."
Author
Publisher
MIT Sloan Management Review
Pub. Date
2023.
Edition
[First edition].
Physical Desc
1 online resource (5 pages)
Language
English
Description
For marketers, budget averages have long equaled spending power — or vulnerability. When budgets are below average, CMOs seek more funding. When budgets are above average, CFOs seek to tighten the belt. However, the authors argue that marketing-budget averages can be misleading. Here’s what they learned about how marketing budgets break down across several more-specific factors — and how to make better comparisons — through their analysis...
Author
Publisher
MIT Sloan Management Review
Pub. Date
2023.
Edition
[First edition].
Physical Desc
1 online resource (7 pages)
Language
English
Description
The unique needs of companies at different growth stages are best served by a marketing organization designed to meet the organization’s goals and a CMO with the right skills. Early-stage companies need a scrappy generalist, developing companies need a scale specialist, and mature companies need a strategic marketing leader. Based on research and interviews with 100 CMOs, the authors identified three key traps in designing marketing organizations...
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