Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social...

This guide helps break through the barriers to your own creativity and shows you how to develop a realistic, useful creativity process. It includes process tools and methods, a personal creativity assessment, a checklist of factors that destroy creativity, and a training transfer assessment.

Annotation Hiam (the principal of a management consulting firm) offers advice on how business managers can encourage employee performance that relies on the tools and techniques he uses in his own consulting business. Chapters cover motivational communication, providing challenging opportunities, using feedback to motivate, transforming negative attitudes, appealing to individual motives, and using recognition and rewards. Annotation copyrighted by...