Catalog Search Results
Author
Series
Publisher
[FTPress Delivers]
Pub. Date
[Ã2010]
Physical Desc
1 online resource ([5] pages).
Language
English
Description
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. What to do after you get your product to market: preparing for competition, extending your advantage, and preparing your "next act". After coming up with a product idea, raising money, building a team, engineering the product, shepherding it through manufacturing, and finding and negotiating with partners, can...
Author
Series
Publisher
FTPress Delivers
Pub. Date
Ã2010
Physical Desc
1 online resource ([9] pages).
Language
English
Description
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. The invention is often just 5% of what's involved in making a product succeed ... I remember my first day at Polaroid in June 1967. I entered the secure area behind the frosted glass door with "Product Development" stenciled on it. Behind this door, some of the world's great consumer products...
Author
Series
Publisher
[FTPress Delivers]
Pub. Date
[Ã2010]
Physical Desc
1 online resource ([7] pages) : illustrations.
Language
English
Description
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats. Don't stop innovating once you've invented a great new product prototype: how to extend innovation throughout the entire process of getting your product to market! Innovation isn't confined to products: you can bring the same level of creativity to the development process, speeding time...
Author
Series
Publisher
[FTPress Delivers]
Pub. Date
[Ã2010]
Physical Desc
1 online resource ([8] pages).
Language
English
Description
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. Start any product design project the right way--and dramatically improve your odds of success! Every product should have a Market Requirements Document (MRD) that briefly describes the product and how it relates to the market. MRDs provide product goals, set priorities, and become a catalyst...
Author
Series
Publisher
[FTPress Delivers]
Pub. Date
[Ã2010]
Physical Desc
1 online resource ([8] pages).
Language
English
Description
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. When and why to outsource--and how to manage Asian outsourcing relationships to maximize profits and minimize risks. You no longer need to be Sony with your own design staff and factories to build world-class products. Where making sophisticated electronic consumer products once was the privileged...
Author
Series
Publisher
[FTPress Delivers]
Pub. Date
[©2010]
Physical Desc
1 online resource ([8] pages).
Language
English
Description
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities. "Build it, and they will come." That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What are your choices? 1. Sell through retail distribution....
Author
Publisher
Pearson Education Pub. as FTPress Delivers
Pub. Date
Ã2010
Physical Desc
1 online resource ([9] pages) : illustrations
Language
English
Description
"This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Why design matters more now than ever, what every company can learn from Apple, and a five-step industrial design process that works"--Resource description page.
Author
Publisher
Pearson Education Pub. as FTPress Delivers
Pub. Date
©2010
Physical Desc
1 online resource ([9] pages)
Language
English
Description
"This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process"--Resource description page
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