Medicare made simple 

Medicare brings valuable benefits to more than 58 million people and growing, but most of us don't even know the basics of how Medicare can work best for us. That's where Medicare For Dummies, 4th Edition comes in, explaining how this complex system functions and helping you confidently navigate your way through the maze to get the most out of your coverage. 

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In Warren Buffett: Inside the Ultimate Money Mind , Hagstrom breaks new ground with a deep analysis of Buffett's essential wisdom, an intricate mosaic of wide-ranging ideas and insights that Buffett calls a Money Mind. What exactly is a Money Mind? At one level, it's a way of thinking about major financial issues such as capital allocation. At another level, it summarizes an overall mindset for successfully investing in today's fast-paced stock market,...

"Step-by-step, Andersen lays out six key attributes (farsightedness, passion, courage, wisdom, generosity, and trustworthiness) that offer people, at all levels within an organization, the tools to think and behave as fully accepted leaders. The book is fill with examples from outstanding organizations and offers a framework for self-assessment to help focus on each of the six leadership attributes. Andersen identifies the key behaviors that exemplify...

For years, companies have been implementing programs that promote social responsibility and improve employee health, both of which benefit the financial bottom line. Now it's time to focus on positive social interactions and relationships in the workplace. Why? Research shows that authentic, trust-based relationships increase job satisfaction, engagement, productivity, and retention-and even decreased healthcare costs. In Work Better Together, two...

MSNBC anchor and media maven Greta Van Susteren presents the most practical, thorough, and accessible guide around to living well on social media. From answering basic questions like "What's the best site for you?" to "How to Tweet" and "What does it mean to 'Tag' someone?" to addressing important moral and behavioral issues like how to protect your privacy, how to avoid being roasted online, and whether it's okay to get your news from Facebook, this...

Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organization and its environment. Marketing provides customer and competitor information to the organization, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to...

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash-including copywriters, freelancers, and entrepreneurs. In this book, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll...

The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically...

We used to make things in this country. We were the dazzling innovators, the undisputed world economic leaders, and with our manufacturing engine driving the process, we built a solid, high-achieving middle class and a thriving economy. Now, thanks to policies that are either indifferent-or downright hostile-to manufacturing, we're at the brink of losing it all. If you think this won't affect you, guess again. In Make It in America: The Case for Re-Inventing...

When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse...