In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.

"A personal how-to book for aspiring writers, encouraging them to look inward and excavate their own memories in order to discover the authentic voices and compelling details that are waiting to be put on the page"--

Model leadership behavior to emergent readers by showing how to share, how to listen, how to care, and how to give. Pairs with the fiction title Dev Makes a Card.

At lunch, / I ate three cans / of alphabet soup. / An hour later / I had / thesaurus / throat / ever.

Brian Cleary brings his trademark humor and wordplay to middle grade readers in this poetry collection. Featuring limericks, concrete poems, haiku, quatrains, acrostics, and much more, the book is in equal parts entertaining and educational. Spot illustrations accompany the poems, as do brief notes about poetic forms and

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We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the Internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy...

Drawing on hundreds of interviews and thousands of documents and letters from its archives, this firsthand account of four decades of The New York Times, from the final years of Arthur "Punch" Sulzberger's reign as publisher to the election of Donald Trump in 2016, recounts the newspaper's triumphs and failures.

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A 2023 Good Housekeeping Kids Book Award Pick!
Want to write your own jokes? This book shows you how!
Packed with fun-filled illustrations, easy-to-follow exercises, and sample jokes, this humorous how-to joke book for kids proves that with a little elbow grease, anyone can write jokes that really make people LOL. Covering everything from surprise to wordplay...

A deceptively simple picture book exploring sorting, comparatives, and quantifiers that teases the brain, twists expectations, and teaches basic ideas in unusual ways. A page-turner for first-time page-turners, this kaleidoscopic compendium shows young readers the infinite variability of perspective inherent in even our foundational concepts.

Business writing is all about effective communication and persuasion. Technically-minded people can struggle and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way. In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover...

"An essential history of women in American journalism, showcasing the most renowned trailblazers since 1840"--