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Author
Language
English
Formats
Description
"The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon"--...
Author
Language
English
Formats
Description
Through interviews with the founding family that still owns the company -- and with access to the vast LEGO archive, this definitive story behind one of the most beloved brands on the planet doubles as a cultural history of changing generations' view of childhood and the importance of play.
Author
Publisher
DK Publishing
Pub. Date
2018.
Edition
New edition.
Physical Desc
279 pages : illustrations (chiefly color) ; 29 cm
Language
English
Description
"Discover the whole LEGO story and explore the incredible play themes, sets, minifigures, movies, and innovations. Celebrate the 60-year history of the iconic LEGO brick in this special updated and expanded edition of The LEGO Book."--Back cover.
Author
Publisher
Crown Business
Pub. Date
[2013]
Edition
1st ed.
Physical Desc
xii, 305 pages, 8 unnumbered pages of plates : illustrations (some color) ; 25 cm
Language
English
Description
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage...
Author
Publisher
DK Publishing/Penguin Random House
Pub. Date
2017.
Edition
First American edition.
Physical Desc
239 pages : color illustrations ; 29 cm
Language
English
Description
Can you believe that a wooden duck was one of the LEGO Group's first toys? Or that 68,000 LEGO pieces are created every minute? Did you know that the evil Overlord is the only NINJAGO® Minifigure to wear a skirt? Or that you'll find a LEGO croissant piece inside 44 LEGO sets? This book is crammed full of fun and fascinating trivia for LEGO fans of every age. From minuscule Minifigure mugs to the largest LEGOLAND® model, it covers all the places,...
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