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"The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon"--...
Author
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English
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Through interviews with the founding family that still owns the company -- and with access to the vast LEGO archive, this definitive story behind one of the most beloved brands on the planet doubles as a cultural history of changing generations' view of childhood and the importance of play.
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