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Author
Publisher
Pearson
Pub. Date
2013, 2014
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readers-from new practitioners...
Author
Publisher
Pearson
Pub. Date
2013, 2014.
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing...
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