Catalog Search Results
Author
Publisher
Bloomsbury
Pub. Date
2018.
Edition
First U.S. edition.
Physical Desc
288 pages : illustrations (some color) ; 26 cm
Language
English
Description
"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market...
Author
Publisher
Kogan Page
Pub. Date
2012.
Physical Desc
viii, 224 pages : illustrations ; 25 cm
Language
English
Description
"Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world. The pioneers profiled in the book come from the seemingly unrelated fields of design, gaming,...
Author
Publisher
Penguin Press
Pub. Date
[2018]
Physical Desc
358 pages ; 25 cm
Language
English
Description
"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing businesses--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we should, without it, much of media and business would shrivel. The disruption has been late in coming, but...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2018]
Edition
6th edition.
Physical Desc
xiii, 368 pages : illustrations ; 24 cm.
Language
English
Description
"This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more."--Back cover.
Author
Publisher
St. Martin's Press
Pub. Date
2012.
Edition
First edition.
Physical Desc
310 pages ; 25 cm
Language
English
Description
The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.
Author
Language
English
Description
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving...
Author
Publisher
Que
Language
English
Description
"In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today's smartest Facebook marketers ... and helps you avoid pitfalls that can cost you money and credibility."--Jacket
Author
Series
Cleo Edison Oliver volume 2
Publisher
Arthur A. Levine Books, an imprint of Scholastic Inc
Pub. Date
2017.
Edition
First edition.
Physical Desc
241 pages : illustrations ; 22 cm.
Language
English
Description
Successful businesswoman Fortune A. Davies has announced a new website where "kidpreneurs" can upload ads for their businesses and Cleo and her friend Caylee are sure this is the their big break to get funding for their personalized barrettes, Passion Clips--but producing an internet ad using their classmates is proving difficult, and Cleo is further distracted by her desire to find her birth parents.
Author
Pub. Date
[2016]
Language
English
Description
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy...
Author
Series
Publisher
Wiley Pub
Language
English
Description
"Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword...
Author
Publisher
Bloomsbury Sigma
Pub. Date
[2018]
Physical Desc
272 pages : illustrations ; 22 cm
Language
English
Description
Algorithms are running society, and we don't really know what they are up to. Our increasing reliance on technology has opened a window for mathematicians and data researchers to gaze into our lives. Using the data they constantly collect about where we travel, shop, and what interests us, they can begin to predict our daily habits. But how reliable is this data? Without understanding what mathematics can and can't do, it is impossible to get a handle...
Author
Publisher
Razor Media Group, LLC
Pub. Date
[2011]
Physical Desc
xx, 239 pages : illustrations ; 24 cm
Language
English
Description
"The Internet is arguably the most powerful business tools in the history of mankind. You can use it to make money, save money and create new revenue streams quickly and easily, often with no start up capital...'Get Rich Click!' shows you how to jump in and begin making money online immediately..."--Dust jacket flap.
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