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Author
Series
Publisher
Wiley
Pub. Date
©2010
Physical Desc
1 online resource (xxxvi, 395 pages) : illustrations.
Language
English
Description
"The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day...
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