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Author
Publisher
Pearson Education
Pub. Date
[2015]
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney...
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