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Author
Series
Publisher
O'Reilly
Pub. Date
2007
Physical Desc
1 online resource
Language
English
Description
Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put...
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