Catalog Search Results
Author
Publisher
IBM Press
Pub. Date
2007
Physical Desc
1 online resource
Language
English
Description
"What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how-by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over again. He gives you a framework for getting over your fears of talking with your customers without a committee...
Author
Publisher
IBM Press
Pub. Date
[2015]
Edition
Third edition.
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
This revamped edition introduces a holistic approach that integrates organic and paid searching. You'll learn how to: focus relentlessly on business value, not tactics; overcome the obstacles that make search marketing so challenging; get into your searcher's mind, and discover how her behavior may change based on situation or device; understand what happens technically when a user searches; create a focused program that can earn the support it will...
Interlibrary loan through ILLiad
Didn't find what you need? Items not owned by Knox County Public Library can be requested from other libraries to be delivered to your pickup location.
Suggest a purchase
If it is too new for interlibrary loan (6 months), you can place a suggestion with us. Suggest a Purchase