Catalog Search Results
Author
Publisher
FT Press
Pub. Date
©2012
Physical Desc
1 online resource (1 volume) : illustrations
Language
English
Description
In SEO & PPC: Better Together , Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You'll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each. Mitchell begins by comparing the paid and organic search marketing "pathways," reviewing applications, overlaps, differences,...
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