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Author
Publisher
Auerbach Publications
Pub. Date
2016.
Edition
1st edition.
Physical Desc
1 online resource (436 pages)
Language
English
Description
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe.
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